LG has accomplished something that seemed impossible for many years. The company has finally released the world’s first rollable TV. LG unveiled the TV at CES 2019 this week. LG first gave us a sneak peek of the retractable TV back at last year’s CES.

The LG SIGNATURE OLED TV R (model 65R9) is now the talk of the town and it’s all about the form factor. It uses LG’s advanced OLED technology, which makes the display feel crisp and vivid. Yet it seems like people care less about the display specs and more about the TV’s practicality.

LG full view TV
via: LG

The TV isn’t too dissimilar to the original prototype revealed a year ago. But LG has improved the base and added a 100-watt Dolby Atmos speakers for clear yet powerful built-in audio.

People have been hyped up about this TV for a year now. Everyone was curious to see if LG could actually pull off a seemingly impossible task of making a foldable TV. It seems they’ve managed to pull the rabbit out of the hat.

LG has created a TV with a display that uses a revolutionary flexible screen technology that enables users to roll their screens up and out with just with a push of a button. The R in the model name stands for a lot of things, not just “rollable.”

LG rolling TV
via: LG

According to LG, the R stands for “creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.” LG is in no way underselling the product. It definitely seems revolutionary and will redefine the way we view (in every sense!) TVs.

For examples, customers no longer need to worry about not having permanent space for their flatscreens. Users will be able to create their own entertainment space at will with just one button. LG states that the TV offers three modes: Full View, Line View, and Zero View.

LG Zero View
via: LG

Full View offers a large screen viewing experience, which gives users the full view of the display. This option is similar to viewing a “normal” OLED TV from LG. This results in rich contrast, deep blacks, full depth, and life-like images.

Line View lets the TV fold partially so users can perform tasks that do not require the full view of the TV.

In Zero View, the 65-inch display is hidden from view and tucked in its base. Consumers will still be able to use the TV to listen to music via the 100-watt Dolby Atmos speaker even when it’s stored away.

LG rollable TV base
via: LG

LG has realized that not everyone wants a big rectangular object with thick bezels decorating their homes or taking up large amounts of living space. People have started focusing more on aesthetics, minimalism, and style when it comes to TVs.

People want TVs to mesh in with their beautifully decorated living areas, not the other way around. LG, it seems, is the first company to fully grasp this trend, but they took a big risk when developing such a revolutionary concept.

In creating a rollable TV, LG needed to admit people don’t always want the device to be central to their lives, and that the company would have to reinvent the TV wheel, so to speak. This rollable 4K TV is built on the simple concept that when not in use, televisions should be invisible.

Users will only need to push a button to make the TV roll in its base station. This will make their living areas more open and spaces more “breathable.”

We can expect the TV to hit the market around March, but it won’t be cheap.

LG’s “wallpaper” OLED TV starts at $8,000. If that’s any indication, this new model should cost even more $8000.

Samsung has released its own version of aesthetically appealing TVs like The Frame and Serif, but they just don’t have the “it” factor.

It seems like LG has come up with a winner. Time to roll up our sleeves to make some extra money!

Are you interested in the new rollable TV? How will it help you reimagine your space? Tell us in the comments.

Follow our CES 2019 coverage here!
Avatar for Fazeel Ashraf

IT graduate from Pakistan’s National University of Science and Technology with a passion for writing. When not reading or writing, I can be found listening to rock and metal or playing some classic jams on my electric guitar. I’m also a big fan of horror movies.

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