The short version: TechEngage® offers a small number of advertising and sponsorship options for technology brands. Every paid placement is clearly labeled, advertisers never control our reporting or reviews, and we do not accept guest posts or paid links in editorial content. Start a conversation at team@techengage.com with the subject “Advertising:”.
Founded in 2003, TechEngage has covered consumer technology, software, and the tech industry for more than two decades. Our readers range from people buying their first smart home device to professionals following the industry. Advertising helps fund that work, and the rules below exist so it never undermines reader trust.
Advertising options
- Display advertising: ad placements on TechEngage pages, arranged directly with our team. Ads are visually separate from editorial content.
- Sponsored articles: branded content published on TechEngage and labeled as sponsored. See the guidelines below.
- Event sponsorships and media partnerships: support for coverage of conferences, launches and industry events, under the rules on our event sponsorships page.
Pricing and availability depend on scope, timing and placement. We share them on request and do not publish a rate card.
What advertising does not buy
- Reviews and rankings. Companies may provide a review unit or sponsor clearly labeled commercial content. They cannot purchase a verdict, rating, inclusion, recommendation, or any other editorial outcome. A paid guaranteed placement is advertising, not an independent editorial review. Payment never affects a score or position on a list. Our reviews guarantee explains how reviews are researched.
- News coverage. Editors decide what to report. Advertisers cannot request, approve or block editorial stories.
- Links in editorial articles. We do not sell links, “link insertions” or guest posts.
Our business and editorial teams operate separately. Read our ethics and editorial standards for the full policy, and our affiliate disclosure for how we earn commissions from some product links.
Sponsored content guidelines
These rules apply to every sponsored article on TechEngage:
- Agreement required. A sponsored post with links to your website is advertising and requires a sponsorship agreement.
- Clear labeling. Sponsored posts are labeled as sponsored at the top of the article and name the sponsoring party, consistent with the FTC Endorsement Guides.
- Link attributes. Links to a sponsor or its products carry rel=”sponsored”, in line with Google’s spam policies. We allow a maximum of 3 such links per post.
- No custom anchor text requests. We do not accommodate keyword anchor text or specific link placement demands.
- Relevance. Sponsored content must fit our technology focus and be genuinely useful to readers. We may decline any proposal.
- Quality, not word count. There is no 250-word minimum. Sponsored articles must deliver substantive reader value, be original (not copied or AI-spun), be fact-checked, stay relevant to TechEngage, and meet the same quality bar as our unpaid editorial. We edit for accuracy, clarity, grammar and formatting, and we remove claims we cannot support.
- No deceptive claims. We do not publish deceptive medical or financial claims, or any claim we cannot verify.
- Conflicts and labeling. The sponsor and any conflict must be disclosed. The article is clearly labeled Sponsored. Paid links use rel=”sponsored” (nofollow sponsored is also acceptable). We do not offer nofollow-only paid links as a substitute for sponsored.
- Media rights. Include at least one high-resolution image you have rights to use, or that is available under a suitable Creative Commons license. The same applies to video.
- Payment. Fees are set case by case. Full payment is due before publication.
- Views. Sponsored posts reflect the sponsor’s views, not TechEngage’s.
- Removal. We may remove sponsored content if the advertised product or service is found to violate copyright, patent or other applicable law, or misleads readers.
- Confidentiality. The commercial terms of a sponsorship agreement are confidential. The fact that a post is sponsored is always disclosed.
Start an advertising inquiry
Use the form below, or email team@techengage.com with the subject “Advertising:”. Tell us your company, the product or campaign, the format you are interested in, timing and budget range.
Note: guest post and link placement requests are not accepted. Writers who want to pitch unpaid editorial work should read our contributor guidelines.
