The music app achieved this milestone for the first time in September. For those of you who don’t know, TikTok is a music sharing app that allows creating small clips of users lip-syncing to their favorite songs. The app is available for both iOS and Android devices.
According to data from data analytics and statistics firm Sensor Tower, TikTok was the most installed app in the US last month. The apps it overtook were YouTube, Facebook, Snapchat and Instagram.
It also surpassed four other apps to become the most downloaded app of 29th September. TikTok had close to 30 percent of the downloads. It has seen rapid growth over the past few days, as the app reached more than 42 percent downloads among these apps on 30th October.
In the month of September TikTok’s number of downloads reached a total of 3.81 million including both iOS and Android apps. Facebook came at second with a total combined downloads of 3.53 million. TikTok has seen an exponential rise in popularity.
In October 2017 the app’s downloads in the US were up by 237 percent from 1.13 million. ByteDance is the company behind China’s top news aggregator service Toutiao. ByteDance decided to buy social media app Music.ly. ByteDance combined Music.ly with its version of short-video editor TikTok.
It was a pretty calculated move on ByteDance’s part as it made it easier for it to dominate the US market. At the time of the deal, Music.ly had 60 million users, most of whom belonged to the US. It was estimated that the deal cost around $800 million to $1 billion.
TikTok was far behind this group with just 29 percent engagement rate. TikTok has an extremely polarizing effect on people, as they either extremely hate it or love it. The fault isn’t even TikTok’s own.
TikTok is a platform for users to try the latest trends or dance moves. 99 percent of the time, these dance moves and trends are extremely obnoxious and annoying. Music.ly had the same effect on people. Well whatever it is, all news is good news as they say.
These trends and compilation videos of the craziest TikTok videos only give the app more attention. Anyone who hasn’t heard of the app would at least have seen some of these videos. So people at least search for the app and download to try what all the fuss is about.
Other than that, the majority of downloads have come from increasing expenditure on ad campaigns.