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TechEngage » Mobile

OnePlus to unveil new phones on 23rd March

Avatar for Sheharyar Ahmad Saeed Sheharyar Ahmad Saeed Connect with Sheharyar Ahmad Saeed on LinkedIn Published: Mar 8, 2021 · 6:50 PM ET

OnePlus 9 event poster
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OnePlus has revealed a launch date of its OnePlus 9 phone series. Co-founder and CEO Pete Lau, in his tweet, announced the date of 23rd March regarding the launch of its long-rumored flagship OnePlus 9 phone series, which is co-developed by Hasselblad.

It all begins with a simple thought. Discover the #OnePlus9Series, co-developed with @Hasselblad , on March 23. pic.twitter.com/tRCnGblnvD

— Pete Lau (@PeteLau) March 8, 2021

The launch event will be streamed live on the OnePlus website at 9 AM Eastern on March 23rd.

The Swedish camera maker Hasselblad has played its part in improving the camera system of the OnePlus 9 phone series. Rumors and speculations have already made rounds on the internet as the OnePlus 9 seems to be the rival of the Samsung S21 phone series. OnePlus 9 Pro leaked images obtained by YouTuber Dave2D have conspicuous Hasselblad branding on its four-camera array on its rear.

An Image Of Oneplus 9 Rear Camera
Credit: Dave2D YouTube channel

Rumor has it that the company will announce the OnePlus 9 Pro with a 1440p 120Hz curved display, 45W fast charging, and reverse wireless charging. OnePlus mentions a “series” of products to be launched later this month. OnePlus 9 series could include the OnePlus 9, OnePlus 9 Pro, and the OnePlus 9 Lite. It has also been confirmed that 5G will be available in this flagship phone series.

A three-year agreement between OnePlus and Hasselblad has been reached to “co-develop the next generation of smartphone camera systems for future OnePlus flagship devices.”

In addition to the new Sony IMX789 sensor, the 9-series will also offer 12-bit RAW image capture, which is also available in the Samsung S21 Ultra and iPhone 12 Pro and Pro Max.

It all begins with a simple thought. Discover the #OnePlus9Series, co-developed with @Hasselblad, on March 23.

— OnePlus (@oneplus) March 8, 2021

It is hard to assume certainly that how much Hasselblad’s partnership would help OnePlus in improving its camera. In the past, Motorola had also joined hands with Hasselblad, and its phone MotoMod offered a meaningful improvement to still shots. Likewise, Huawei’s long-standing Leica partnership may be more about staying competitive rather than contributing to any significant change in mobile camera tech.


Related reading

  • What to expect from the OnePlus 9 launch event
  • OnePlus finally unveils OnePlus 9 series
  • OnePlus Watch brings high-end features at a lower price

Filed Under: Mobile Tagged With: News, OnePlus, OnePlus 9

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Avatar for Sheharyar Ahmad Saeed

Sheharyar Ahmad Saeed

Mobile & Events Reporter

Sheharyar Ahmad Saeed is a Mobile and Events Reporter at TechEngage who covers smartphone launches, apps, technology conferences, and social media. He has written more than 170 articles, making complex product announcements easy to follow for everyday readers.

Joined TechEngage October 2020First article on TechEngage October 2020

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