What should you do to make people stop what they are doing and sign up for your webinar? In this article, we’ll provide you with some tips that could help you get more sign-ups and draw your customers’ attention.
1. Choose the right time
Be aware that not all your attendees might live in the same time zone unless you want to focus on a specific audience living in the same area. It’s recommended to host webinars on Tuesdays and Wednesdays because these days have the best attendance level. Take into consideration all national holidays across the countries where participants come from – it’s not a good idea to run a webinar on July 4th when most of your audience is from the USA.
2. Find a niche
It’s good to know that any niche could be targeted by creating webinars to inform customers about your product. Usually, it is better, to begin with, the product itself rather than the niche. If you are not offering any product, find a topic in which you can be an expert and offer webinars based on education and training. When you decide to sell knowledge to your current customers, you can think about inviting some experts in their fields as your webinar guests.
3. Create an awesome landing page
A webinar landing page can really make a difference when it comes to conversion rating. The landing page it’s the first contact between a participant and your brand. This moment may be an opportunity to encourage your potential viewers and keep the attention.
Remember to choose a simple, one-column layout, use numbers, and use your product cases if you have one. Write attention-grabbing headlines because they are the first thing your potential registrant read when he enters your page. According to Copyblogger, around 80% of people will read your headline, but only 20% will read everything else.
4. Show up & Define your goals
It’s recommended to show a photo of yourself near the beginning of the webinar. If you don’t use video, this may allow people to visualize you talking to them during the webinar. You should also ask yourself – why are you running a webinar? Do you want to make your sales target? Or you care more about your brand awareness? Depending on your goals, try to prepare a set of rules which lead you towards your goal.
5. Make your webinar fun
It doesn’t mean that you have to throw niche jokes whenever you can. It’s more about making your webinar more interactive and engaging. Don’t be just a boring talking head that is changing slides. In virtual reality, you can a little exaggerate your emotions, crank up the laughter, modulate your voice, and use every opportunity to make meaningful interactions with your audience – ask for feedback, let them fill surveys and decide about few points of the meeting.
These are our 5 Live Webinar software tips that could help your webinars get more sign-ups. If you don’t make it the first time, don’t worry! Technology also has limitations that you have to overcome. Keep the high quality of your content and work hard to establish a genuine connection with your audience.
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