You put real effort into a post — a sharp graphic, a useful thread, a product announcement — and it barely registers. A handful of likes, almost no shares. It ...
Social media
Your Business Needs 7 Social Media Accounts, Not Hundreds
Back in 2013, a common pitch from social media agencies went something like this: "We'll get your business listed on dozens of social networks." It sounded ...
Meta’s Acquisition Strategy: What Facebook Bought and What It Missed
In April 2012, a writer on this very site posed a question that seemed perfectly reasonable at the time: should Facebook buy Foursquare? Facebook had just ...
Viral Customer Service Moments That Built Brand Loyalty in the Social Media Age
In October 2011, a Reddit user named zambuka42 posted a screenshot of an Amazon customer service chat. The details were ordinary: a package shipped to his ...
The American Identity According to Social Media [Infographic]
Back in 2011, the question sounded almost philosophical: can a bunch of data about social networking actually help us understand the American people? Fifteen ...
Facebook’s Like Button Bait and Switch: A History of Meta’s Dark Patterns
On a quiet Oscar Sunday in February 2011, Facebook pulled off one of the most calculated product changes in social media history. Without warning, without a ...
Creative Tech Proposals: How People Use Technology to Propose
A marriage proposal has always been about timing, surprise, and the right moment. Long before smartphones and social media, people went to extraordinary lengths ...
Tech Platforms Killed by Bad Redesigns: From Digg v4 to Twitter’s Rebrand
A redesign is supposed to make a platform better. Sometimes it does. Sometimes it triggers the kind of user revolt that sends a company into a years-long spiral ...
How Artists Become Famous Using the Internet
The music industry has undergone a seismic transformation over the past two decades. Where aspiring artists once needed record label connections, radio play, ...