Google Stadia shut down in January 2023. For the short post-mortem, see Google Stadia shutdown explained.
Google attended the annual Game Developers Conference (GDC) on the 19th of March, giving us the first glimpse into Stadia. The company’s venture into the gaming space. But the question remains, is Google really prepared to disrupt a billion-dollar gaming market, or will they join the ranks of the Atari Jaguar, SEGA Dreamcast, or, more recently, the OUYA?
The unveiling of Google Stadia provided us with a buffet of promises.
If Google can deliver, this could be a game-changer for the industry, especially if gamers with ANY hardware can seamlessly play the latest $60 AAA titles seamlessly from their Google Chrome web browsers.
Experiencing a silky smooth 60 FPS game at resolutions of 1080p or 4K with 8K and increased FPS also in the pipeline. Allowing people to skip the lengthy download and install times that is now a norm in the industry.
All of this will save people the hassle of building PC’s that cost thousands of dollars or buying consoles that cost hundreds of dollars. But Google still has many of us curious on A LOT of stuff.
Google concluded its GDC show by saying it will return in the summer of 2019 to talk about Stadia in greater detail. Here are some of the questions Google will need to answer if they want to make us believers in Stadia:
u003cstrongu003eWill this be the Netflix/Spotify of gaming?u003c/strongu003e
Sundar Pichai – CEO of Google, talked about how content can be instantly accessed with no need to download or update any game. However, Google didn’t address how one would access Assassins Creed: Odyssey straight from their browser.u003cbru003eu003cbru003ePaying for Netflix and Spotify monthly is one thing, but how does Google plan to monetize and distribute games? They can’t repeat October 2018’s successful u003ca href=u0022https://techengage.com/project-stream-open-for-beta-testing/u0022u003eProject Stream test with Assassins Creed: Odysseyu003c/au003e and let every internet user play the latest $60 AAA for free since it would significantly impact publishers’ and developers’ earnings.u003cbru003eu003cbru003eSo, will Stadia follow a model similar to that of EA Access or Xbox Game Pass, where players pay a monthly fee and are offered a series of select games to play?u003cbru003eu003cbru003eu003cstrongu003eGoogle needs to clarify this.u003c/strongu003e If they allow Internet users to play the latest $60 AAA title like Doom: Eternal from their Chrome browser, it is definitely going to cost a pretty penny every month. We need to know how much it will cost monthly or yearly.
u003cstrongu003eWill Google distribute the games through a digital store, and if so, what are the details of that?u003c/strongu003e
u003cbru003eu003cstrongu003eSpeed and System Requirements?u003cbru003eu003c/strongu003eu003cbru003eProject Stream needed 25 megabits connections to run Assassins Creed: Odyssey in 2018. We need to know the speed requirements per device for Stadia. For example, if I start playing Doom: Eternal in the morning before leaving for work (60 megabit internet), can I play the game on my 4G connection on the commute to work from my phone with the same minimal input lag? What speed must my 4G connection be?u003cbru003eu003cbru003eAdditionally, will there be an option to downscale the resolution to boost input lag? 1080p is already generous enough, but making 720p an option for people who have lower-end connections would be ideal.u003cbru003eu003cbru003eWe need to know the exact system, speed requirements, and data consumed per session.
u003cstrongu003eA lot of European, UK, US, and Canadian ISPs still run on capped internet with monthly download limits. How much would an hour of Doom: Eternal set me back on that data cap?u003c/strongu003e
u003cstrongu003eGames for the console? Exclusive versus Third-Party?u003c/strongu003eu003cbru003eu003cbru003eIt would be a delight to play Tomb Raider and Doom: Eternal through Stadia, but any gamer will tell you that a true console selling point is in its exclusives. The God of War series on the PlayStation consoles, Halo on the Xbox consoles, and Mario games on Nintendo’s consoles are what put them on the gaming map.u003cbru003eu003cbru003eWill Stadia have developers make exclusive first-party games for the online platform? While the entire concept of Stadia is revolutionary in itself, any gaming system or platform is only as good as its exclusives.u003cbru003eu003cbru003eA comprehensive u003ca href=u0022http://www.vgchartz.com/article/393687/switch-vs-ps4-vs-xbox-one-global-lifetime-salesoctober-2018/u0022 data-type=u0022URLu0022 data-id=u0022http://www.vgchartz.com/article/393687/switch-vs-ps4-vs-xbox-one-global-lifetime-salesoctober-2018/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eVGChartzu003c/au003e chart shows how much exclusives can influence console sales. u003ca href=u0022https://screenrant.com/spider-man-ps4-9-million-copies-sold/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eSpider-Man on PS4 sold 9 million copiesu003c/au003e in 4 months. That means 9 million people with the console bought the game and supported the system and the game simultaneously. Super Smash Bros: Ultimate on the Nintendo Switch just achieved u003ca href=u0022https://venturebeat.com/2019/01/30/super-smash-bros-ultimate-sales-soar-past-12-million/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003e$12 million in salesu003c/au003e in January 2019. These are some impressive numbers for a game released in early December of 2018. 12 million copies in 2 months is a major achievement for any company.u003cbru003eu003cbru003eThe only feather in the cap of Xbox One is u003ca href=u0022https://gamingbolt.com/halo-5-sold-five-million-copies-in-three-monthsu0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022u003eHalo 5: Guardians, which brought in $5 millionu003c/au003e over 3 months.u003cbru003eu003cbru003eIt’s no secret that Microsoft has a hard time keeping up with the Nintendo Switch and PS4 in the console race. This is most evident when one compares the sales of the PS4 sold in 2018 against the Nintendo Switch and the Xbox One. The PlayStation 4 has had many critical and commercially successful games like Horizon: Zero Dawn, Spider-Man, and God of War, selling millions of copies in weeks.u003cbru003eu003cbru003eNintendo had the same success with their exclusive games like Super Smash Bros: Ultimate and Super Mario Odyssey.u003cbru003eu003cbru003eUnfortunately, the Xbox One has not had similar luck with their exclusives. Games like Crackdown 3 and Quantum Break failed both critically and commercially.u003cbru003eu003cbru003eWill Stadia be a place to explore third-party content? Or will they make their own original content like Netflix? Netflix’s original programming like Stranger Things, Bojack Horseman, u003ca href=u0022https://uleather.com/product/daredevil-season-2-matt-murdock-costume-suit/u0022 target=u0022_blanku0022 data-type=u0022URLu0022 data-id=u0022https://uleather.com/product/daredevil-season-2-matt-murdock-costume-suit/u0022 rel=u0022noreferrer noopeneru0022u003eDaredevilu003c/au003e, Jessica Jones, The Punisher, and Black Mirror: Bandersnatch MAKE people subscribe to Netflix. What hook will Stadia offer consumers to attract them to their platform?
u003cstrongu003eu003cemu003eStadia did promise exclusives, but will they follow the path of Nintendo and Sony or the path of Microsoft?u003c/emu003eu003c/strongu003e
u003cbru003eu003cstrongu003eMultiplayer – Paid or Free? u003c/strongu003eu003cbru003eu003cbru003eWe briefly touched upon a multiplayer aspect in the stage demo where YouTube spectators could jump in a game of NBA 2K seamlessly.u003cbru003eu003cbru003eUnfortunately, any gamer will tell you that multiplayer games vary in price from one platform to the next. For example:u003cbru003eu003cbru003eu003cstrongu003ePCu003c/strongu003e – You don’t need any subscription to access Steam, Origin, Uplay, etc.u003cbru003eu003cbru003eu003cstrongu003ePS4u003c/strongu003e – PS+ ($59.99 per year) is needed for paid multiplayer games such as Rainbow Six: Siege, Call of Duty, etc. Free games (such as Apex Legends and Fortnite) need PS+.u003cbru003eu003cbru003eu003cstrongu003eXbox Oneu003c/strongu003e – Xbox Live Gold ($59.99 per year) is a blanket for paid multiplayer and free-to-play games such as Rainbow Six: Siege, Call of Duty, Apex Legends, Fortnite, etc.u003cbru003eu003cbru003eu003cstrongu003eNintendo Switchu003c/strongu003e – Nintendo Switch Online ($19.99 per year) is needed for paid multiplayer games like Mario Kart 8 Deluxe and Splatoon 2. Free games (Fortnite, Warframe, etc.) don’t need Nintendo Switch Online. There are exceptions, however, with Tetris 99 being a free game but needing Nintendo Switch Online for playing multiplayer.
u003cstrongu003eu003cemu003eWith this in mind, will multiplayer gaming on Stadia require a subscription or will it be bundled into the price?u003c/emu003eu003c/strongu003e
u003cstrongu003eYouTube integration – Is there any way to opt out?u003c/strongu003eu003cbru003eu003cbru003eI have had a YouTube account for over 12 years, and while I have thought about becoming a YouTuber, I lack the editing and hardware expertise. This generation of consoles had a good focus on streaming and sharing content.u003cbru003eu003cbru003eThe Xbox One is capable of going live to Twitch, Mixer, and YouTube Live in a few minutes, and the PS4 can stream on Twitch in minutes as well.u003cbru003eu003cbru003eHowever, I don’t like the aspect of joining games from YouTube – until it is properly explained. If I look to join Doom: Eternal straight from a call to action prompt, how do I know my activity will be private? Will other users be able to see my stream? Will I have the option to make my stream private, close off chat, etc.?u003cbru003eu003cbru003eI don’t want my YouTube account broadcasting what I play and when. YouTube is like Twitch; your privacy can be breached if someone decides to drop into your stream.u003cbru003eu003cbru003eThe more I can disconnect YouTube from the experience and have my own private space to enjoy games, the happier I’ll be.
u003cstrongu003eu003cemu003eWill I be able to keep my Stadia out of YouTube and vice versa?u003c/emu003eu003c/strongu003e
u003cstrongu003eIt’s still Google.u003c/strongu003eu003cbru003eu003cbru003eAs excited as we are to see this latest gaming development, we need to keep in mind that it’s coming from Google. With Microsoft, Sony, and Nintendo, your data is secured. You won’t get targeted ads or have your browser history scraped. But we need to know how much of our Google data plays a role in influencing Stadia. If I search for Call of Duty 2019 on Google, will Google push me more ads for pre-ordering the game on their platform?u003cbru003eu003cbru003eWe need to see how much Google is in Stadia. If I have to worry about my game activity affecting my search results or ads presented to me, I might have to pass on Stadia. I only get newsletters and emails from Nintendo and Sony because I like their products and voluntarily opt into them.u003cbru003eu003cbru003eIf I have to see mystery emails or promotions on my Android phone based on my Stadia activity, it will be one more place for u003ca href=u0022https://techengage.com/what-google-knows-about-me/u0022u003eGoogle to see my online activityu003c/au003e.
u003cstrongu003eWill Google influence my search history on Stadia and vice versa?u003c/strongu003e
u003cbru003eu003cstrongu003eTruth Is Stronger Than Fictionu003c/strongu003eu003cbru003eu003cbru003eThe demo clips of Stadia in action are indeed impressive. Yes, the u003ca href=u0022https://techengage.com/project-stream-open-for-beta-testing/u0022u003eOctober testu003c/au003e was massively successful. However, keep in mind that selling a spectacular product at big shows is always full of hype.u003cbru003eu003cbru003eRemember Ubisoft’s demo of a spectacular product at E3 and the finished product is rougher around the edges?u003cbru003eu003cbru003eu003ca href=u0022https://youtu.be/xNter0oEYxcnu0022u003ehttps://youtu.be/xNter0oEYxcu003cbru003eu003c/au003eu003cbru003eThis isn’t just the case for Ubisoft. Sony, Microsoft, and other studios use the same tactic as well. The quality we are seeing right now might strongly vary in the final product when millions of users also get on at the same time.u003cbru003eu003cbru003eHave a look at some Doom: Eternal gameplay below at GDC 2019.u003cbru003eu003cbru003ehttps://youtu.be/xPp0vZgN-F0u003cbru003eu003cbru003eWith the above demo, will we see quality cutbacks once network saturation occurs? Is Google equipped to accommodate millions of users at once? Keep in mind, there are few users currently occupying Stadia.u003cbru003eu003cbru003eLet’s remember when EA and Blizzard tried to go the full online route with SimCity and Diablo 3, respectively. Both games strongly relied on online connectivity, with Diablo 3 being the most rigorous of the two. On their launch, millions of players were unable to properly enjoy the game they had waited almost a decade for, and the same happened with 2013’s SimCity.u003cbru003eu003cbru003eBlizzard and EA are two of the gaming world’s OLDEST companies, making games for over 30 years now. They were ill-equipped for this, and they paid the price for this oversight.u003cbru003eu003cbru003eWhile recent online-only games have had better luck, with Ubisoft’s The Division 2 being the most recent example, Google would do best to learn from history, or it will be doomed to repeat it.u003cbru003eu003cbru003eBefore Stadia rolls out globally, Google will need to perform a massive stress test to gauge the capabilities of the new project properly.
u003cstrongu003eCan Google effectively keep the promise of high-fidelity graphics at high resolutions and low input lag when the network gets saturated by users on launch?u003c/strongu003e
Yet to be answered.
These are some of the questions we hope Google answers when they return in the summer. As a gamer, I am very optimistic about Google entering the highly competitive gaming industry.
Only time will tell if Stadia is poised to be the next big thing or if it will join its fallen brethren in killedbygoogle alongside Project Ara and Google Glass.
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