The survey was carried out over the course of a week in March, with the average respondent being 36 years old and having a relatively high income of $92K (certainly enough to temper some of the buyer’s remorse). Women were 2% more likely to make drunk purchases than men, with Millennials and those making over $100K also the most likely to drunk shop. But even 69% of Baby Boomers indulged in the pastime (and spent the most), along with 68% of those making under $25K a year.
When The Hustle broke it down by profession, they found that those who worked in the fields of sports, transport, oil & energy, recruiting, and marketing were the most prolific drunk shoppers, with people from the writing, art, education, computer engineering, and retail engaging in it the least. Only 60% of writers, for example, made inebriated online purchases. The Hustle suggested that it might be because these jobs often fall into lower income brackets.
The survey also asked what people were drinking at the time of their purchases, but the results varied by gender. Overall, spirits was the most common category of shopping fuel (with whiskey being the most popular), followed by beer, and then wine. And those who imbibe and shop tend to imbibe almost twice as much as those who engage in this behavior. Still, at 10 drinks per week, drunk shoppers still fell within a normal, “low-risk” range of drinks per week.
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