Setting up an eCommerce site is a great way for you to build up an income for your business. Not only will you be able to attract new customers, but you can allow them to get in touch from all over the world. However, there are some key things you can’t forget when setting up an eCommerce site, and it doesn’t matter if you’re using Shopify or BigCommerce or any other eCommerce platform. Let’s take a look at some of the things you need to get right from the start.
Anti-Fraud Protection
eCommerce enables good to be traded all over the world. With that comes the risk of fraud. Fraud can be incredibly damaging to you and your company’s reputation, so it is imperative that you have some protocols in place to fight it. Most anti-fraud programs are subtle, and customers won’t notice them as they buy products from your site.
Thankfully, Cognito offers an easy solution perfect for any site that can get started with just a phone number. Easy identity verification is the best way for you to ensure that no fraudulent activity is taking place on your site. Too many brands have had security leaks related to fraudsters. Make sure your brand is protected against the same issues, no matter what.
Social Media
Social media profiles are one of the most powerful tools any brand can make use of in this digital age. Make sure you have profiles set up before the business is ready to launch. This will allow you to push content out as soon as you go live.
You can interact with customers through social media in a way that has not been possible before. Whether they show off your products or reach out with a complaint, social media allows for a direct connection between your customers and you. Taking advantage of this connection as soon as possible is extremely important. Master your social media as soon as you can.
SEO
SEO is one of the key aspects of any website. Want your site to be easy to find on Google and other social networks? Of course, you do! The easier it is to find your site, the more chances you have of picking up someone who is searching exactly what you sell.
If you are unfamiliar with SEO practices, it might be a good idea to schedule some sessions with a specialist. There are many tips and tricks to boost your profile online. Without help, you might not be reaching the full potential your website could have.
Running an online business goes well beyond simply setting up a site. You need to make sure that your site is completely safe for customers to use. Giving customers ways to find you, be it through social media or search engines, is always going to be a plus. No matter how old your eCommerce business is, seeking the advice of some specialists will no doubt boost your website positively. Make your eCommerce site the best it can be today. A good site should always use the above steps. Take the time to include them in your eCommerce site now.
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