Twitter borrows TikTok’s “For You” in new iOS update

Since Elon Musk‘s takeover, Twitter has undergone notable changes. From revamping the BLUE verification to fighting war against the bots, the social giant isn’t stopping. The platform is set to undergo even more changes as it borrows TikTok’s popular “For You” tab in its new iOS update. The company announced in a tweet,

This change is one of the promises that Twitter CEO, Elon Musk made on the platform in his mission to make Twitter an “Everything app.” In December 2022, he replied to a tweet,

In 2016, Twitter tried rolling out algorithmic changes to its chronological home timeline, but after a backlash, it was replaced with a Sparkle icon and an option to choose from the chronological and algorithmic timeline. Previously, the Twitter app had the option to choose between “Latest” and “Home” tweets, with the latter showing, suggested tweets based on your activity. The feature was hidden behind a “Sparkle” icon on the top right corner of the app (currently available on Android and Web).

The “For You” and “Following” tabs will replace the “Home” and “Latest” tabs, which will help differentiate content on Twitter based on user experience and accounts followed.

This isn’t a major change considering that the feature has been hiding in plain sight for years. Still, it will surely encourage users to become habitual to algorithmic feeds, and eventually lead to the end of chronological feeds, that most people don’t like.

This is not the only feature promised by the CEO of Twitter. In addition, Twitter will allow users to publish longer tweets to favor long-form content, let users boost their replies on top of tweets, and use NFTs as profile pictures, thanks to Twitter’s BLUE subscription.