Technology is an essential thing in our day to day life things. However, the growth of big data in the digital environment continues to speed up many prominent computing infrastructures. Some of the technologies include Innovation and Creativity, Impact/revolution on the education industry, productivity improvement through Transportation in the manufacturing sector, Improvements in problem-solving techniques, and the latest trends in Social networking, Data analysis, and Business Analysis.

Nowadays, professionals rarely attend at their desks. Using several management tools (by Data and Business analytics) needs to participate in mobile-friendly dashboards promptly to grab useful data for analyzing as per organization requirements. The Indian companies like TCS, Gen pact, HCL, Infosys lead the outsourcing industries, and others contribute 35% of the outsourcing market.

What is Exactly Data Analytics?

It is the process of analyzing raw data to prepare/make a conclusion on the required data. This information is useful for optimizing the process/overall efficiency of a business system. Data analytics professionals carry out these activities.

What is Business Analytics?

It is a methodical/systematic procedure for an exploration of data for an organization or institution data/information. Organizations use the statistical data analysis for businesses that are committed to making data-driven analysis for decision-making. Here comes the need for Business Analytics professionals.

Why firms need Data Analytics and Business Analytics professionals?

Data analytics will systematically collect the required data, and Business analytics focus on this data put into action/applied ‘on the ground’ by making a business decision. The professionals of data analytics and business analytics are required to run the organization smoothly and effectively towards company growth/prospects.

The core activity of Data Analytics includes Develop the system to maintain/organize and structured quantitative data/information, identify valuable insight, generate reports, and visualize to present/convey their findings towards organizational needs/Requirements.

Business Analytics’ core activities include using the data that enables one to make insight-driven with targeted marketing towards the business development of an organization. Business intelligence is the key/tool to observe the trend of business, finding significant events/activities to get full clarity on what is happening inside the organization by effectively using the data to improve the process, operational efficiency, and the decision-making of the company towards business improvement.

Top differences between Data Analytics vs. Business Analytics

Today both of these fields play an essential role in many organizations/industries and work as team-building to enhance the efficiency of business success. Data and Business Analytics are sharing the data and applying the technology to improve organizational performance effectively. But their focus is different.

Let’s see these comparisons:

Data Analytics:

• Understanding and collecting the data by using the statistical method
• Usage of graphical Software’s R/SAS language
• Designing the database
• Reporting by visualization & Data mining
• Usage of Machine Learning techniques
• Problem-solving by the usage of the Analysis method
• Thinking creatively to collect data
• Knowledge of selected industry – for research on data
• Usage of sharpening/variety skills to collect the data
• Usage of Technical and business skills to acquire the data

Business Analytics:

• Often interact/intersect with data analytics based on organization requirements.
• Usage of Statistical analysis software
• Possessing programming skills
• Acquiring knowledge on survey/query software skills
• Having business intelligence and reporting capabilities
• Knowledge of visualization & Data mining
• Knowledge of Machine learning techniques/methods
• Problem-solving by the usage of Analysis method
• Possessing practical communication skills
• Having knowledge on chosen industry/organization for research on data

Grab a Master’s in Data Analytics and Business Analytics

Students enter the analytics profession from different educational backgrounds. There’s a room for all. A person with an educational background of commerce and an MBA can choose Business analytics. A person with technical knowledge can choose Data analytics.

Business analytics focuses on business-oriented and using standard techniques like Regression. For example, credit cards, credit scoring, Recruitment. These programmers use tools like R and SAS and focus on the business domain of Banking, supply chain, and retail sectors. Data analytics with science MS may be more interactive on the technology side. Learning on machines, knowing on Big Data (Mahout, Hive), deep learning – these are assumptions only. The real question is, what is your area of interest and strength?

Why do you opt for Data Analytics and Business Analytics certification courses?

Data and business analytics are fast-growing fields in today’s world. In most industries, organizations recognize the importance/need of both Data and business analytics in their daily activities/operations. The following are important reasons to choose Data Analytics and Business Analytics certification courses and how they boost your professional career in the future:

Data Analytics

• More demand in the market for Data Analytics professionals
• This profession is meeting the demand in the skill gap due to more job opportunities.
• Companies are offering higher salaries with perks.
• Big Data analytics stands to be a top priority in many organizations.
• Many organization offering flexible work culture
• Able to gain practical knowledge
• Learn the thing in a structural approach
• One can start their own organization /Company
• This certification will give you credibility
• This certification will fetch higher slandered of intellectual.
• This certification is recognized universally.

Business Analytics

• Have more demand for Business Analytics professionals
• Earn higher pay salaries
• Most organizations consider Big Data analytics to be a top priority in many organizations.
• Many organization offering flexible work culture
• One can get practical knowledge.
• Learn the thing in a structural approach
• One can start their own organization/Company.
• This recognized certification will give you credibility and offer a higher slandered intellectuality.

Final Words

India is a growing hub for Analytics professionals. The analytics market in India is forecasted to double its size by 2020; about 24% contributed to big data. About 60% of the analytics revenue comes to India from the USA. Due to the export of these professionals, India has the advantage of having talented professionals in the Data and Business Analytics field, where the offshore business is enormous.