• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
techengage logo

TechEngage®

Connecting mankind with technology

  • News
  • Reviews
  • Cryptocurrency
  • How-to
  • Roundups
  • Science
    • Energy
    • Environment
    • Health
    • Space
  • Apps
  • More
    • Opinion
    • Noteworthy
    • Culture
    • Events
    • Deals
    • Startups
      • Startup Submissions
  • Videos
  • Tools
TechEngage » News » AV

Spotify is looking to expand its podcast library

Avatar Of Fazeel Ashraf Fazeel Ashraf January 12, 2019

spotify
Design by Muntaha Hussain | TechEngage
FacebookTweetPinLinkedInPrintEmail

Spotify now has 200 million users worldwide. And while the company has been “all about the music” in the past, it is now looking to expand its podcast library.

For starters, the company plans on making its podcasts libraries much more personalized by applying its music suggestion algorithm to podcast listeners. Users will get both improved podcast recommendations and a better user interface.

Courtney Holt, the Head of Spotify Studios said at the Consumer Electronics Show (CES) in Las Vegas:

“Over the last year, we become very focused on building out a great podcast universe. The first step was to make sure that we’ve got the world’s best podcasts on Spotify, and integrated the experience into the service in a way that allowed people to build habits and behavior there.”

Spotify is also looking to land exclusive contracts with several podcast creators.

Spotify is also to profit off of this popular content format by selling ads within podcasts. They’ve been selling ads since the second quarter of 2018 on podcasts such as Spotify Original “Amy Schumer Presents: 3 Girls, 1 Keith,” “The Joe Budden Podcast with Rory and Mal,” “Dissect,” “Showstopper,” and many others.

The company will be taking a different approach with podcasts compared to its music catalog. In the past, Spotify has given tools to artists so they could distribute their music to other platforms as well. They’ve also let indie artists upload their music independently. But the company wants exclusive deals with in-house voices when it comes to podcasts.

For example, Spotify just announced the addition of journalist Jemele Hill to host its exclusive podcast “Unbothered.” The podcast will feature Hill interviewing high-profile guests from the world of sports, music, politics, culture, and more.

The company believes that bringing in podcasters and signing them on as exclusive creators will help attract their fans and followers to Spotify’s platform. This will help grow Spotify’s overall audience, which of course translates into greater revenue. Spotify has been paving the way for original podcasts since mid-2018.

The company also noted that new content means that users will spend more time on the platform. This is good news for Spotify’s music catalog.

And Spotify is keeping its open podcast submissions tool. Independent podcasters will still be able to post their podcasts on Spotify by simply pasting in a URL. Once they have uploaded their podcast onto Spotify, they’ll be able to view stats about their podcasts as well, including total listeners and the number of listeners from each country.

For now, Spotify will need to assure that they can gather and customize the ads necessary to support the new podcast library. 

Related Tags: Podcasts Spotify SpotifyPodcasts

Related Stories

  • Google Photos To End Free Unlimited Storage Next Year

    Google Photos to END free unlimited storage next year

  • Spotify Buys Gimlet And Anchor To Push Its Podcast Service

    Spotify buys Gimlet and Anchor to push its podcast service

  • Twitter’S ‘Lights Out’ Dark Mode Rolls Out On Android – Here Is How To Enable It

    Twitter’s ‘Lights Out’ dark mode rolls out on Android – Here is how to enable it

FacebookTweetPinLinkedInPrintEmail
Avatar Of Fazeel Ashraf

About Fazeel Ashraf

IT graduate from the National University of Science and Technology with a passion for writing. When not reading or writing, I can be found listening to rock and metal or playing some classic jams on my electric guitar. I’m also a big fan of horror movies.

Reader Interactions

Share Your Thoughts Cancel reply

Please read our comment policy before submitting your comment. Your email address will not be used or publish anywhere. You will only receive comment notifications if you opt to subscribe below.

Primary Sidebar

Become a contributor

We are accepting contributor applications. All applications will be decided in 3 days after applying. To learn more visit the contributors page.
TechEngage-Apple-News
TechEngage-Google-News

Recent Stories

  • 8 Best wallpaper apps Android 2023
  • 8 Best Image Downloader Extensions for Chrome 2023
  • 3 Benefits of Correcting Power Factor in Enterprise Electrical Systems
  • Top 10 battery draining apps to avoid 2023
  • 5 Best Security Apps to Defend Your Device in 2023

Footer

Discover

  • About us
  • Newsroom
  • Staff
  • Advertise
  • Send us a tip
  • Startup Submission Questionnaire
  • Brand Kit
  • Contact us

Legal pages

  • Reviews Guarantee
  • Community Guidelines
  • Corrections Policy and Practice
  • Cookies Policy
  • Our Ethics
  • Disclaimer
  • GDPR Compliance
  • Privacy Policy
  • Terms and Conditions

Must reads

  • Best AirPods alternatives on Amazon
  • Best PC monitors for gaming on Amazon
  • Best family board games
  • Best Graphics Cards (GPUs) for gaming
  • Best video doorbells without subscription
  • Best handheld video game consoles
  • Best all-season tires for snow
  • Best mobile Wi-Fi hotspots
  • Best treadmills on Amazon
  • Best AM radios for long-distance reception

Download our apps

TechEngage-app-google-play-store
TechEngage app coming soon on App Store

Copyright © 2023 · All Rights Reserved · TechEngage® is a Project of TechAbout LLC.
TechEngage® is a registered trademark in United Kingdom under Trademark Number UK00003417167 and is ISSN protected under the ISSN 2690-3776 and OCLC Number 1139335774.

Share this ArticleLike this article? Email it to a friend!

Email sent!